3 Dev Adam throws recognizable costumed hero imagery into a crime adventure with very different moral alignments from those viewers might expect. Its notorious villainous Spider-Man makes the familiar costume function as a surprise rather than a guarantee. The film's appeal is in its unruly appropriation of icons and its direct, physical approach to action. Watch the contrast between the international vocabulary of superheroes and the local texture of rooms, streets and fights where those identities are put to work.